Activating
& embedding
customer voice
Most brands are failing to fully exploit their most prized asset – the unique insight they have on their customers. This understanding is rarely shared within an organisation, despite its value. So its full potential is never realised. At Insider we believe that bringing those insights to life for the benefit of staff and stakeholders, will improve performance throughout the organisation - from boardroom to branch.
Is your
brand
hiding it's
greatest
asset?
Activating
& embedding
customer
Voice
we are
insight activation
specialists
We take customer insights, behaviours and attitudes and bring them to life, so your team, frontline staff, board, suppliers and others can really understand who your customers are and what makes them tick. We add value to your research investment and help to drive customer centric environments.
We believe that the creation and production of customer insight communications is a specialist activity that should be carried out by a company focused solely on this discipline. We work with your insight teams and agencies to create campaigns, events and communications that bring to life the insights we have.
We have been helping some of the world's leading brands succeed in this area for over 15 years. Organisations and brands like Unilever, Pepsi/Lipton, Barclays, VF Corporation and The Telegraph to name just a few.
Some of the tools we use to bring insight to life...
Film is the perfect medium to communicate the lives and life choices of other people.
Film
Events
We facilitate segmentation launch events and one-off team events and workshops.
Physical assets in an office environment encourage a special kind of engagement.
Installations & Print
Our digital team create Insight portals, apps, websites and intranet sites.
Digital
Experiences
Our unique creative development enables us to break new ground with incredible immersion experiences.
People may learn a bit from reading an insight report; they might take out a bit more from an inspiring presentation, but if they experience something it will have greater meaning and impact.
We believe empathy is the key to connecting people with people - We are pioneering the use of cutting edge experiential methods. Using Virtual Reality, geolocated immersions trails and interactive film experiences we can immerse people in the worlds of their customers to create a deeper sense of empathy and understanding.
Creating empathy through Immersion
People may learn a bit
from reading an insight report;
they might take out a bit more from
an inspiring presentation, but if they experience
something it will have greater meaning and impact.
We believe empathy is the key to connecting people
with people so, using memorable and re-usable
occasions, we put you in the shoes of your customers
to help you truly experience their lives.
We are pioneering the use of cutting edge experiential
methods. Using Virtual Reality, geolocated immersions
trails and interactive film experiences we can
immerse people in the worlds of their
customers to create a deeper sense of
empathy and understanding
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
"
"
Maya Angelou
Segment activation
• Immersion events
• Launch events
• Segment portals
• Segment films
• VR Immersions
• Interactive films
• News feeds
• Poster campaigns
• Screen savers
• Room dressing
• Installations
• Newsletters
We specialise in activating and embedding segmentations to make them live and breath within your business.
We give segments an identity and personality and breath life into them so they are a recognisable part of your business.
With so much time and cost put into creating a segmentation it is vitally important that they are communicated to the business effectively. Reaching the right people in the right way at the right time.
There are an unlimited number of tools we use to do this, among them are:
- Film testimonials for
social media channels
- Case study testimonials
for press campaigns
- Peer to peer
customer portals
The power of customer testimonials
Great research is great content.
92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more.
Using customer testimonials across your social media channels is one of the most cost effective and powerful things a business can do. It fosters trust, demonstrates your ability to listen to customers and shows that you care what they think.
We create
customer testimonial
campaigns that create an
authentic and human connection
with your brand both internally and externally:
- Film testimonials for social media channels
- Case study testimonials for press campaigns
- Peer to peer customer portals
Customer insight is not just for internal consumption
Our hugely talented and experienced team of strategists, filmmakers, photographers, artists, designers and production specialists believe in the transformational value of your customers insights.
Meet some of the team
Our hugely talented
and experienced team of strategists, filmmakers, photographers, artists, designers and production specialists believe in the transformational value of
your customers
insights.
some of the clients we work with...
We have had the pleasure of working with some amazing clients from a wide variety of sectors in all parts of
the globe, to name drop just a few....
PepsiCo/Lipton // Telegraph // JP Morgan // Barclays // SSE // Unilever // TSB // VFC // Timberland // Lee jeans // RBS // Npower // IAB // The Guardian //
• PepsiCo/Lipton • Telegraph • JP Morgan • Barclays • SSE • Unilever • TSB • VFC • Timberland • Lee jeans • RBS • Npower • IAB • The Guardian •
Tel: +44 (0)20 8947 6438
Insight teams
PR & Marketing
research agencies
internal comms
...and their teams
We act as insight communication partners and work along side internal insight teams. Either on an adhoc basis to bring select projects to life or in an ongoing capacity to produce regular insight focussed communications, making use of existing customer knowledge.
We work with Marketing and PR to create external facing customer testimonial campaigns that can broadcast across social media channels or in print, press and TV campaigns. We are experts in customer voice and understand the potential it holds.
We work hand in hand with our clients agencies to add value to their research investment. We also work directly with many agencies in a white label capacity to help them fulfil their clients expectations.
We curate already known customer insights to create internal comms campaigns putting all parts of a business in touch with customer feeling.
// Telephone: +44 (0)20 8947 6438